---
title: "The Future of Medical Information"
description: "Medical Information is shifting from an operational to a strategic function. Explore how AI, rising inquiry complexity, and tighter MI-PV integration expectations are reshaping the MI landscape, and what your team should do about it."
url: https://qbdgroup.com/en/webinars/the-future-of-medical-information-on-demand
type: "Webinar"
language: en
published: 2026-09-25
category: "Pharmacovigilance"
publisher: "QbD Group"
citation: "QbD Group, \"The Future of Medical Information\", https://qbdgroup.com/en/webinars/the-future-of-medical-information-on-demand"
---
# The Future of Medical Information
> Medical Information is shifting from an operational to a strategic function. Explore how AI, rising inquiry complexity, and tighter MI-PV integration expectations are reshaping the MI landscape, and what your team should do about it.

_How AI, rising complexity and tighter regulation are reshaping medical information, and what your team should do about it_

Medical Information is undergoing a structural shift. AI is changing how healthcare professionals and patients expect to receive information. Meanwhile, GLP-1 therapies, ATMPs, and precision oncology are driving up inquiry volume and complexity, and regulatory expectations around MI-PV integration, traceability, and documentation keep tightening.

For MI teams, this means more inquiries, more complexity, and pressure to do more with the same or fewer resources. Medical Information is no longer purely operational: it is becoming a strategic function.

This webinar explores how MI is evolving and what that means in practice:

- How AI is changing the way HCPs and patients access medical information, and how it is used within MI operations
- Why rising inquiry volumes may outgrow the current MI model
- Why MI-PV silos are harder to sustain, and what successful integration looks like

We will also cover:

- Where MI operations start to lose control as volume and complexity grow
- The risks around safety signal capture, documentation, and response quality
- How to structure your MI function (in-house, hybrid, or outsourced) so it is scalable, compliant, and future-ready

## What You'll Learn

- How AI is reshaping HCP and patient expectations around Medical Information, and where it can genuinely support MI teams today
- What is driving the rise in medical inquiry volume and complexity, from new therapy types to omnichannel access
- Why disconnected MI and PV functions create compliance and safety risks, and what an integrated model looks like
- How to evaluate whether your current MI operating model can scale with your organization's needs
- Practical considerations for building, or partnering for, a fit-for-purpose MI function

## Speakers

Two QbD Group experts working at the intersection of Medical Information, pharmacovigilance, and AI-driven compliance.

### Dr. Almudena del Castillo

**Global Division Head of Drug Safety and Vigilance, QbD Group**

Dr. Almudena del Castillo is a Medical Doctor and Specialist in Family and Community Medicine with extensive expertise in pharmacovigilance, regulatory affairs, and drug safety. She previously worked at major pharmaceutical companies including Pfizer, and served as VP of Sales and Business Development at Pharmalex and PLG. She is currently Global Division Head of Drug Safety and Vigilance at QbD Group.

### María Corrales

**Team Lead and Project Manager, Medical Information, QbD Group**

María Corrales is a pharmacist with an international career and over 12 years of experience in the UK. She holds an MSc in Drug Development Sciences from King's College London (KCL), and has extensive CRO experience, including at ProPharma Group, supporting leading pharmaceutical companies. With expertise in Medical Information and project management in global environments, she is currently Team Lead and Project Manager at QbD Group in Medical Information.

## Who Should Attend

This session is built for professionals navigating the intersection of Medical Information, Pharmacovigilance, and compliance, whether you're shaping strategy or managing day-to-day operations.

- **Heads, Directors, and Managers of Medical Affairs / Medical Information**
- **Pharmacovigilance Directors / QPPV** involved in MI-PV integration
- **Medical Information professionals** responsible for inquiry handling, safety signal capture, and compliance oversight
- **Procurement and Operations managers** evaluating MI vendor selection, outsourcing models, and operational scalability
---
Source: https://qbdgroup.com/en/webinars/the-future-of-medical-information-on-demand — © QbD Group. Quote freely with attribution and a link back.