---
title: "Serialization in the EU can become a competitive advantage if you dare to innovate"
description: "In an attempt to reduce counterfeiting in the pharmaceutical industry, the European Union has issued the Falsified Medicine Directive (2011/62/EU)."
url: https://qbdgroup.com/en/blog/serialization-in-the-eu-can-become-a-competitive-advantage-if-you-dare-to-innovate
type: "Blog post"
language: en
published: 2019-01-16
category: "Pharma & Biotech"
publisher: "QbD Group"
citation: "QbD Group, \"Serialization in the EU can become a competitive advantage if you dare to innovate\", https://qbdgroup.com/en/blog/serialization-in-the-eu-can-become-a-competitive-advantage-if-you-dare-to-innovate"
---
# Serialization in the EU can become a competitive advantage if you dare to innovate
> In an attempt to reduce counterfeiting in the pharmaceutical industry, the European Union has issued the Falsified Medicine Directive (2011/62/EU).

---
Source: https://qbdgroup.com/en/blog/serialization-in-the-eu-can-become-a-competitive-advantage-if-you-dare-to-innovate — © QbD Group. Quote freely with attribution and a link back.